The recurrent advice given to many looking to start up their own business is to focus on building an online presence first and foremost. More often than not in today’s technologically-driven world, a successful startup will have roots online before going on to conquer wider markets.
Starting a business online holds many advantages for entrepreneurs with limited time and seed money to invest. The benefit of being able to work from home while juggling other priorities such as work or family means that the risk of financial insecurity is lessened as well as the strain to start making big profits straightaway.
Distance learning, for example an online MBA, has similar benefits, appealing to those who want to continue to learn without the disruption of having to travel or give up full-time work. To entrepreneurs looking to start their own companies, a distance learning MBA can be good practice, requiring as it does self-motivation, working in isolation and relative uncertainty over outcomes.
From this it’s clear that distance learning and entrepreneurship is not for everyone. It takes determination and a strong will to persevere with a course spanning up to four years while working full-time as it does for a life-long career. But if anyone is to have this determination it is an entrepreneur, keen to get the skills required to turn a passionate business idea into a reality.
What distance learning means today
Although some still understand the term ‘distance learning’ as referring to isolated study with little to no student or faculty interaction, today distance learning means so much more.
The ubiquity of technology and social media means that distance learning has inevitably become less of a solo endeavor. The online MBA is the fruit of this, with many programs seeking to, as far as is possible, recreate the feel of a real classroom in a virtual space.
‘Blended MBAs’ and ‘hybrid MBAs’ are also becoming terms more widely used to describe online and distance learning MBAs, simply because they do better at depicting the level of interaction now seen on many of these courses. On-campus days are also central to such programs, as schools realize that face-to-face interaction can spur students’ motivation and productivity.
Dr Mike Nicholson, director of the Centre for Global Learning and Executive Education (CGLEE) at Durham University Business School, stresses the importance of online interaction as well as face-to-face opportunities at Durham. “Our programs are either blended or wholly online, and have a strong synchronous emphasis. I think this is an ideal medium and delivery mode to encourage an entrepreneurial outlook on life. On the human side, it fosters networking among participants from a broad range of backgrounds and geographies increasing exposure to different ideas.”
Instant application of distance learning
The part-time aspect of a distance learning MBA allows for a continual application of learning, not only into everyday work life, but also in building a coherent entrepreneurial business plan.
Shaun McCormick, formerly a member of senior management at a large pharmaceutical company, told The Guardian how his distance learning MBA from the University of Leicester School of Management has given him a more entrepreneurial mindset. “The course content challenges your thought process, and the strategic and creative thinking made me look at just about everything I was doing,” he says. “I kept asking myself ‘why not set up a business with the ideas you are generating?’”
MBAs vs. MOOCs
With online MBAs still costing anything from US$10,000 to US$90,000 (on average the range is US$35,000-US$50,000), the question for some will be, why not enroll on a few MOOCs instead, for free?
As the MOOC (Massive Open Online Course) market continues to grow, more students are realizing they can get a lot of information online for free, similar to the information they’ll be paying for in business school. Despite this, the MOOC market is both a new one and an unrestricted one, meaning that not all courses are verified by academics and rarely do they offer any sort of qualification upon completion.
If you’re not looking for a formal qualification or official validation of your newly acquired skill (for entrepreneurs, often this certification of ability is not needed), then MOOCs look appealing. And to those already established in business, MOOCs allow their users to brush up on old skills or learn new ones.
On the other hand, not all good information comes for free and many MOOCs are offered online by top business schools as no more than an introduction into each subject, meaning that you could come away with gaping holes in your business knowledge.
While MOOCs are good vehicles to improve introductory skills then, they still fail to measure up to rounded, tried-and-tested courses that give feedback, offer student interaction and hand you a degree at the end of it all. Often, the structure and investment in a formal MBA program is essential for an efficient and disciplined use of time, with a specific goal of completion as incentive. For aspiring entrepreneurs as well as startup business owners, this structure can mean the difference between failure and success.
The mindset of an entrepreneur can differ wildly than that of the MBA student headed for a career in finance or consultancy, for example, due to the fact that entrepreneurs often shun big companies in order to create their individual success.
For young entrepreneurs, the internet is a weapon of choice and the question they’re asking is; why not use it to gain a master’s degree as well?
“There is massive appeal to students from emerging economies, particularly when it comes to online MBA provision,” Durham University Business School’s Dr Nicholson agrees. “If we take a key market such as China, for example, we are still seeing rapid growth in the economy with SMEs [small and medium enterprises] as its engine. Students from economies such as China greatly value the opportunity to learn new ideas from around the world and, conversely, participants based elsewhere gain an invaluable opportunity to make contacts in an exciting global marketplace. This two way relationship makes the online MBA an important tool to facilitate growth and development.”
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